Ekaterina Selezneva
Ekaterina Selezneva – International PMU Expert, Educator & Founder of Browstyle Siberia Ekaterina Selezneva is an internationally recognized PMU master, speaker, judge, and educator, with over a decade of experience in the permanent makeup industry. She is the founder of Browstyle, a licensed professional training center based in Siberia, Russia, which has been named one of the region’s top PMU schools. With more than 3,000 students trained worldwide, Ekaterina is known for her results-driven teaching style, combining technique, artistic vision, and mentorship. Her educational philosophy is captured by her unique approach called TVD – Technique, Visual, and Value – focused on mastering not only procedures but also client results and business success. She is a regular keynote speaker and expert panelist at major international PMU events, having performed on the main stages of Permanent Evolution, Red Congrats, Global Permanent, Interpermanent, Golden Bee, and Names, among others. Ekaterina is also the creator of “FORMULA”, a high-performance pigment line designed for professional PMU artists seeking stability, safety, and lasting color precision. Her dual presence on Instagram—@seleznevastudio and her academy account @pmu_ekaterinaselezneva_shool—offers a window into her work, results, training style, and passion for shaping the next generation of PMU professionals.
